The Oxford Handbook of Music and Advertising

James Deaville teaches Music in the School for Studies in Art and Culture at Carleton University, Ottawa, Canada. He edited Music in Television (2010) and with Christina Baade co-edited Music and the Broadcast Experience (2016). Siu-Lan Tan is the James A.B. Stone Professor of Psychology at Kalamazoo College USA. She is co-author of a leading text entitled Psychology of Music: From Sound to Significance (2018) and co-editor of The Psychology of Music in Multimedia (2013). Ron Rodman is Dye Family Professor of Music at Carleton College in Northfield, Minnesota. His book, Tuning In: American Narrative Television Music was published 2010, and that same year he wrote the entry for "Television Music" for the New Grove Dictionary of American Music.

• PrefaceAbout the Contributors Introduction: Music and advertising: Production, text, and receptionJames Deaville, Siu-Lan Tan, and Ron Rodman PART I. PRODUCTIONEdited by: James Deaville Production: Music and the creation of the advertising textJames Deaville Music and Advertising Before 19001 Advertising the English glee to women, 1750-1800Bethany Blake 2. Advertising Millie-Christine, or the making of the Two-Headed NightingaleRemi Chiu and Dana Gorzelany-Mostak Selection and Marketing of Music3. Fitting tunes: Selecting music for television commercialsPeter Kupfer 4. Blank music: Marketing virtual instrumentsJames Buhler 5. Contextual marketing: Analyzing networks of musical context in the Digital AgeWillem Strank Music for Advertising and Labor6. Organized labor and commercial advertising: Music unions and J. Walter ThompsonJessica Getman 7. Jazz works: Music, advertising, and labor in Toronto, 1955-1980 Mark Laver Branding through Music8. Designing identities: Sound and music in automotive and appliance brandingKenneth McLeod 9. Music supervision and branding in an era of "convergent advertising"Tim J. Anderson Advertising Corporate Style through Music10. The conquest of Kool: Jazz, tobacco, and the rise of market segmentationDale Chapman 11. Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940sJulie Hubbert 12. About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of NirvanaLaurel Westrup Advertising Audiovisual Entertainment13. Music and the formal structures of contemporary action film trailersCatrin Watts 14. Creating big-screen audiences through small-screen appeals: Film marketing on television through music and soundJames Deaville 15. "Have You Played Atari Today?" Music and audience in an early video game advertising campaignWilliam Gibbons Selling on Radio16. "All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930sDavid VanderHamm 17. Music and institutional advertising: Consolidated Edison and Echoes of New YorkRika Asai PART II. TEXTEdited by: Ron Rodman Text: Analytic and historical perspectives on music and advertisingRon Rodman Approaches to Analyzing Music and Advertising18. Taking the gift out and putting it back in: From cultural goods to commodities. Timothy D. Taylor 19. Sounds of Coca-Cola-On "cola-nization" of sound and musicNicolai Jørgensgaard Graakjær 20. The persistence of memory: Structural functions of music in commercial jinglesRon Rodman Musical Genres and Advertising21. Popular music, advertising, and "selling out"Bethany Klein 22. "Search and destroy": Punk in advertising and selling a subcultureJay Beck 23. Selling "David Bowie": Commercial appearances and the developing Bowie star imageKatherine Reed 24. Medievalism goes commercial: The epic as register in contemporary mediaDavid Clem25. "Pushin' it": Sounding difference through humor in Geico's 2014 Salt-N-Pepa spotJoanna Love Music and Advertising Genres26. "Once you hear this, act fast": Music in Civil Defense television advertisements, 1950-1970Reba Wissner 27. "Everything is not awesome": Playful adaptation and the aurality of ecoconscious mediain Greenpeace's "Save the Arctic" campaignKate Galloway 28. Exploiting the frontier: Advertising and the Western soundtrackMariana Whitmer Music and Political Ads29. Music and sound design as propaganda in Hell-Bent for ElectionLisa Scoggin 30. As heard on: The changing musical language of Presidential campaign adsJustin Patch 31. From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotionsPaul Christiansen PART III. RECEPTIONEdited by: Siu-Lan Tan Reception: Empirical approaches to the study of music and advertisingSiu-Lan Tan Frameworks: Models, Mechanisms, and Methods32 Toward a utilitarian theory of consumer response to advertising music Lincoln G. Craton 33 Hearing, remembering, and branding: Setting strategic directions for sonic branding researchVijaykumar Krishnan and James J. Kellaris 34 Methods for testing the emotional effects of music in advertising and brand communication Daniel Müllensiefen Cognitive and Affective Responses to Music and Advertising 35 Commercial sound: A review of the effects of popular music in radio and television advertising David Allan 36 Music with the message in mind: Cognitive responses to background music in advertising Cynthia Fraser 37 Musical congruity in advertising: Established and emerging research themesSteve Oakes and Morteza Abolhasani 38 Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion Madelijn Strick 39 Music as advertisement: Capturing and sustaining attention in the attention economy eraHubert Léveillé Gauvin Music and Sound in (Multi)Sensory Marketing40 Sensory marketing in advertising and service environments Bertil Hultén 41 Sound in the context of (multi)sensory marketingKlemens Knoeferle and Charles Spence APPENDIXThe ad creation process: From production to receptionLawrence Harte Subject/Author Index