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The elevator platform has been replaced with the social platform, so whether someone tweets it or tells it, their story has to be authentic and powerful, or it's lost in the noise. Getting clear on the story is the first step to creating the kinds of connections that matterNthe new elevator pitch.
- Format: Pocket/Paperback
- ISBN: 9780985414801
- Språk: Engelska
- Antal sidor: 214
- Utgivningsdatum: 2012-05-07
- Förlag: Marie Street Press