The New Age of Innovation: Driving Co-created Value Through Global Networks

The innovation management classic returns for todays fully digitized world

when legendary business thought leaders c.k. prahalad and m.s. krishnan first published The New Age of Innovation, the book was instantly lauded as one of the most forward-looking business guides of the year. 

now, ten years later, their predictions that advanced technologies would transform every business in every industry have been borne out. and their lessons for managing the software revolution are more critical today than ever. 

The New Age of Innovation provides the insights and practices you need to drive profits and growth in todays interconnected, software-dominated worlda world where companies partner with customers to create value. Youll learn how to: 

Align all software systems within your company

Measure individual behavior using smart analytics

Continuously improve customer-facing and back-end processes

Make every stakeholder a unique partner in your mission

Work seamlessly across cultures and time-zones

Create teams that drive high-quality, low-cost solutions

the ubiquity of software and digitization introduce valuable opportunities for personalized value creation and global resource partnership. manage them well and youll seize the competitive edge in no time. 

The New Age of Innovation provides everything you need to by leveraging the tools at your disposal to transform their business and dominate your industry.