1999:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
- Format: Inbunden
- ISBN: 9780230277700
- Språk: Engelska
- Antal sidor: 231
- Utgivningsdatum: 2010-09-17
- Förlag: Palgrave Macmillan