Review of the hardback: 'Lance and O'Leary-Hawthorne have a completely novel interpretation of and approach to the claim that the concept of meaning is a normative one. Meaning talk is not talk about something that is already there - not even linguistic norms that are already there. It is rather an attempt to bring something into existence - to 'establish' norms that will make possible mutual understanding and practical cooperation. This excellent study makes a signal contribution to our understanding of one of the most central and controversial topics in the philosophy of language.' Bob Brandom, University of Pittsburgh