The Geek Way

Economist Best Books of 2023 Financial Times Business Book of the Month (Nov 2023) 'A handbook for disruptors' - Eric Schmidt, former CEO of Google Were living in a time of amazing technological innovation, but were not paying enough attention to one of the most important innovations of all one thats going to be a wellspring of progress for a long time to come. This innovation is to the company itself the collection of people and assets brought together to create goods and services and take them to market. And, as Andrew McAfee persuasively argues in The Geek Way, this new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can and should be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting rather than relying on the bosss instincts. McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. The future will be geek. By investigating and surveying the contemporary research in psychology, economics and behavioural sciences, as well as first-hand accounts from the geek leaders of today, McAfee shows us all why weve entered a new age. And this age will transform everything we think we know about how business is done, now and into the future. 'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' - Adam Grant, host of TED podcast Re: Thinking and number one New York Times bestselling author of Think Again