The Economics of Franchising
Häftad, Engelska, 2010
Av Roger D. (University of Florida) Blair, Ann Arbor) Lafontaine, Francine (University of Michigan, Roger D. Blair, Francine LaFontaine, Francine Lafontaine
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This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.
Produktinformation
- Utgivningsdatum2010-12-31
- Mått152 x 228 x 20 mm
- Vikt494 g
- FormatHäftad
- SpråkEngelska
- Antal sidor358
- FörlagCambridge University Press
- ISBN9780521775892