The Economics of Franchising 1
bokomslag The Economics of Franchising
Samhälle & debatt

The Economics of Franchising

Roger D Blair • Francine Lafontaine • Roger D Blair • Francine Lafontaine • Francine Lafontaine

Pocket

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  • 358 sidor
  • 2010
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.
  • Författare: Roger D Blair, Francine Lafontaine, Roger D Blair, Francine Lafontaine, Francine Lafontaine
  • Format: Pocket/Paperback
  • ISBN: 9780521775892
  • Språk: Engelska
  • Antal sidor: 358
  • Utgivningsdatum: 2010-12-31
  • Förlag: Cambridge University Press

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