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The Economics of Franchising
Roger D Blair • Francine Lafontaine • Roger D Blair • Francine Lafontaine
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This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.
- Format: Inbunden
- ISBN: 9780521772525
- Språk: Engelska
- Antal sidor: 350
- Utgivningsdatum: 2005-04-11
- Förlag: Cambridge University Press