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The Digital Marketing Planner

Name: The Digital Marketing Planner
Price: 289 SEK
Availability: InStock
Author: Annmarie Hanlon
ISBN: 9781529742787

Annmarie Hanlon

Pocket

289:-

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160 sidor
2022

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you’ll:

Learn all the key information you need.

See theory in practice through the running Zoom case example.

Apply what you’ve learnt through 50 interactive activities and build your plan.

Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Författare: Annmarie Hanlon
Format: Pocket/Paperback
ISBN: 9781529742787
Språk: Engelska
Antal sidor: 160
Utgivningsdatum: 2022-02-01
Förlag: SAGE Publications Ltd