449:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.
- Format: Pocket/Paperback
- ISBN: 9780071589604
- Språk: Engelska
- Antal sidor: 388
- Utgivningsdatum: 2003-02-01
- Förlag: McGraw-Hill