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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
- Format: Inbunden
- ISBN: 9781591844358
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2011-11-19
- Förlag: Penguin Putnam Inc