Testimonial Advertising in the American Marketplace
Emulation, Identity, Community
Inbunden, Engelska, 2009
Av M. Moskowitz
739 kr
Beställningsvara. Skickas inom 10-15 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.Finns i fler format (1)
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Produktinformation
- Utgivningsdatum2009-12-18
- Mått140 x 216 x 19 mm
- Vikt376 g
- FormatInbunden
- SpråkEngelska
- Antal sidor240
- Upplaga2009
- FörlagPalgrave Macmillan
- ISBN9780230615601
Tillhör följande kategorier
Hoppa över listan