Tell-Tale Entrepreneur

Name: Tell-Tale Entrepreneur
SKU: 9781642251555
Price: 329 SEK
Availability: OutOfStock
Author: Bernard Murphy
ISBN: 9781642251555

A Guide To Storytelling In Business

Inbunden, Engelska, 2021

AvBernard Murphy

329 kr

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People aren’t looking for an explanation, they want to hear a story.We’ve all survived PowerPoint presentations that feel more like hostage dramas; the only thing worse is when you realize that you are the hostage-taker. Standing at the front of the room, slogging through your carefully prepared slides, realizing that nobody is captivated, many are looking down at their phones, and your message is slipping into the void.In The Tell-Tale Entrepreneur, Silicon Valley entrepreneur and tech blogger Bernard Murphy goes straight to the heart of why so many brilliant businesspeople, particularly in the tech and engineering fields, find it so hard to communicate effectively with prospects, with clients, even within their own organizations. In each chapter, he tells a real business story and explores the fundamental key to effective communication to engage real people—their intellects and emotions—through storytelling. You’ll discover: •The essential elements of effective, memorable stories •The strategies to employ to strengthen the stories you tell •The journey from startup to exit, with critical stories at every step •The essential story—the story you tell yourself We all long to push forward, particularly in tech, but with this humorous and personal exploration of how we can reconnect with our inner storyteller, Bernard reminds us that sometimes it’s worth taking a look back to unearth the timeless truths about how humans find connection.

Produktinformation

Utgivningsdatum2021-03-11
Mått158 x 234 x 20 mm
Vikt454 g
FormatInbunden
SpråkEngelska
Antal sidor176
FörlagAdvantage Media Group
ISBN9781642251555

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BERNARD MURPHY was born and raised in the United Kingdom and holds a BA and doctor of philosophy degree in nuclear physics from Oxford University. He immigrated to the United States soon after completing his studies to begin his career at a semiconductor company in Florida. He quickly advanced from programming to management to sales and eventually to creating partnership ventures with semiconductor companies. He spun one of those partnerships into a groundbreaking company, which he and his partners built into an industry leader and sold in 2015.Bernard now spends his “retirement” as a tech-industry blogger, business consultant, and writer, finding great satisfaction in sharing his knowledge, and the wisdom of his extensive network of friends and colleagues, with those who are looking to push past the veil of the ordinary into the extraordinary.

Changing the narrative with a critical customer who is not happy. A talented duo of entrepreneurs who struggle to craft a transformative product and find the ideal customers. The winning pitch that sparks passion and a “yes” from investors. Learning what you’re capable of by landing a robotic vehicle on Mars. These are just a few of the stories that you’ll find in The Tell-Tale Entrepreneur, a witty and insightful investigation into how people communicate with each other, and how you can harness the ancient power of storytelling to revolutionize how you tell your own story, in business and in your own life.