From the reviews: "This book makes the case for an ethical understanding of food consumption. Christian Coff notes that a growing number of consumers are making ethics a central part of their food consumption choices. ... Coff's arguments and analyses are very intriguing and convincing. I would recommend this book to anyone who has an interest in understanding the difficult and complex nature of creating an ethical and values-based food system." (Michael A. Long, Journal of Agricultural and Environmental Ethics, Vol. 22, 2009)