Taking Ideas to Market

Innovation 01.08

Häftad, Engelska, 2002

Av Tim Jones, Simon Kirby, Anna Soisalo

119 kr

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Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective deliveryExamples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton ChristiansenIncludes a comprehensive resources guide

Produktinformation

  • Utgivningsdatum2002-01-10
  • Mått124 x 175 x 10 mm
  • Vikt113 g
  • FormatHäftad
  • SpråkEngelska
  • SerieExpress Exec
  • Antal sidor118
  • FörlagJohn Wiley and Sons Ltd
  • ISBN9781841123141