Sustainable Fashion

Carme Moreno-Gavara is a Global Digital Marketing Manager with experience in Research and e-Commerce. Carme is a graduate from Stanford Business School, USA. She also graduated from London Fashion School, UK, and from the Open University of Catalonia, Spain, where she currently teaches Business and Entrepreneurship. She has written and co-authored white papers, case studies and research reports on the topics of corporate sustainability strategy, entrepreneurship and innovation. Carme also serves as a reviewer and associate editor of several international journals in the marketing field, and is an international board member of Women Entrepreneurs of America.Ana Isabel Jimenéz-Zarco is Associate Professor of Innovation and Marketing at the Open University of Catalonia and part-time Professor in the Marketing Department at Comillas Pontifical University, Spain. Her main areas of research are entrepreneurship, the value co-creation process, business and social innovation, brand image and identity, and technology adaptation and diffusion processes.

• 1. Introduction.- 2. Fashion Sector Outsourcing to African Countries: Taking Advantage of Low-Cost Labor?.- 3. Sustainability in Global Value Chain Management: The Source of Competitive Advantage in the Fashion Sector.- 4. The Fashion Industry in Africa: A Global Vision of the Sector.- 5. Women entrepreneurship in African Fashion Industry: A review of their determinants and characteristics.- 6. Challenges and Opportunities for women entrepreneurs.- 7. Cases Studies of Africa.- 8. Discussion, Conclusion and Recommendations.