"…there are many things to admire about this book, especially the different case studies which allow the reader to understand the frameworks that are used. The chapters are relevant, interesting and useful. The reader may be surprised by the quality of theoretical research and practical applications. I find this book to be a useful and interesting book for university students, researchers or just for culinary lovers. The value of the chapters is exceptional." – Sara Sbai, School of Business, Mundiapolis University in Casablanca, Morocco and CAEPEM, IAE, University of Perpignan Via Domitia, France