Strategy in Practice

• Utgivningsdatum: 2027-05-31
• Mått: 174 x 246 x undefined mm
• Format: Inbunden
• Språk: Engelska
• Serie: International Cases in Business and Management
• Antal sidor: 224
• Förlag: Taylor & Francis Ltd
• ISBN: 9781041218968

• Affärsstrategi
• Entreprenörskap
• Försäljning och marknadsföring

Christopher Williams is Professor in the Strategy, Entrepreneurship and International Business Department at ESSCA School of Management in Paris.Florence Duvivier is Assistant Professor at the Department of Strategy and Entrepreneurship in NEOMA Business School in France

"Anyone who has taught strategy knows how hard it is to show students what happens when strategies do not go as planned. The twenty-two cases in this collection bring that challenge to life, from the boardrooms of large multinationals to communities facing war and crisis, each turning on something its protagonists never saw coming. What makes this book particularly valuable is its focus on the human side of strategy, treating it as a matter of judgement, uncertainty, and difficult choices when the unexpected happens. It deserves a place in any strategy classroom. Essential reading for turbulent times."Laurent GHEERAERT, Professor of Finance & Accounting (Solvay Brussels School of Economics & Management) and McKinsey Alumnus“Case studies are an essential part of management education. They bring strategy to life by confronting students with real-world challenges, competing priorities and difficult decisions that rarely have straightforward answers. Strategy in Practice brings together an interesting and timely collection of cases spanning different industries, countries and some of the most pressing challenges facing businesses today. The breadth of topics covered offers valuable opportunities to connect theory with practice, stimulate classroom debate and encourage students to question established assumptions. Such engagement is particularly important for developing the critical thinking and analytical skills needed to navigate an increasingly complex and uncertain business environment.”Professor Noemi Sinkovics, Newcastle University Business School, UK“In the current environment case-teaching in strategy is more than ever a necessity. A good theory is always useful; learning from real-life cases and practice no less. Strategy as long-term plans or planning has been increasingly put to the test if not rendered obsolete, making room for ‘strategy-as-a-hypothesis’ to be tested, questioned and revised. The great variety and practical cases in this book provide a timely response to these needs and ample room for exploring the uncertain and unknown turns of strategy-making in today’s world.”Professor Paul Verdin, Université libre de Bruxelles, Belgium“Strategy in Practice is a timely and compelling contribution to how we understand and teach strategic management in an increasingly uncertain world. As a researcher examining entrepreneurship, resilience, and strategic decision-making in fragile and crisis-affected contexts, particularly across the MENA region, I appreciate the book’s recognition that strategy is deeply shaped by context. Its 22 diverse cases challenge conventional frameworks and invite readers to confront the complexities of real-world decision-making. By bridging theory and practice across industries, geographies, and institutional environments, this collection offers an invaluable resource for developing the critical thinking, adaptability, and strategic judgment of future leaders.”Dr. Jamal Maalouf, Associate Professor of Management, Department of Management, Strategy and Entrepreneurship School of Business Administration American University of Sharjah United Arab Emirates

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