Strategy As Action
Competitive Dynamics and Competitive Advantage
Inbunden, Engelska, 2005
Av Curtis M. Grimm, Hun Lee, Ken G. Smith, University of Maryland) Grimm, Curtis M. (Professor of Supply Chain and Strategy, Robert H. Smith School of Business, Professor of Supply Chain and Strategy, Robert H. Smith School of Business, George Mason University) Lee, Hun (Associate Professor, School of Management, Associate Professor, School of Management, University of Maryland) Smith, Ken G. (Dean's Chaired Professor of Strategy, Robert H. Smith School of Business, Dean's Chaired Professor of Strategy, Robert H. Smith School of Business
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Fri frakt för medlemmar vid köp för minst 249 kr.Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Produktinformation
- Utgivningsdatum2005-09-29
- Mått163 x 243 x 25 mm
- Vikt553 g
- FormatInbunden
- SpråkEngelska
- SerieStrategic Management Series
- Antal sidor288
- FörlagOUP USA
- ISBN9780195161441