Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

Produktinformation

  • Utgivningsdatum2005-09-29
  • Mått163 x 243 x 25 mm
  • Vikt553 g
  • FormatInbunden
  • SpråkEngelska
  • SerieStrategic Management Series
  • Antal sidor288
  • FörlagOUP USA
  • ISBN9780195161441

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