Strategies in E-Business

Positioning and Social Networking in Online Markets

Häftad, Engelska, 2016

AvIgnacio Gil-Pechuán,Daniel Palacios-Marqués,Marta Peris Peris-Ortiz,Eduardo Vendrell,Cesar Ferri-Ramirez

1 389 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Produktinformation

Utgivningsdatum2016-08-13
Mått155 x 235 x 10 mm
Vikt271 g
FormatHäftad
SpråkEngelska
Antal sidor165
FörlagSpringer-Verlag New York Inc.
ISBN9781489978608

Tillhör följande kategorier

Tillämpad datateknik inom Data och IT
Försäljning och marknadsföring inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap
E-handel inom Ekonomi och Ledarskap

Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES?.- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites.- Crowdsourcing as a Competitive Advantage for New Business Models.- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa.- Website Effectiveness for Tourism Accommodation Companies.- Gender in the Elderly Internet Users.- Search Engine of Optimization (SEO) and Ethical Leadership Strategies.- Search Engine Ranking: A SEO Strategy.- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies.- How Are New Media Changing the Working Environment? What are the Challenges?.- Improving User Experience: A Methodology Proposal for Web Usability Measurement.- The Importance of Trust in Information Security in Interconnected Organisations.