Strategies in E-Business

Positioning and Social Networking in Online Markets

Häftad, Engelska, 2016

Av Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez, Ignacio Gil-Pechuan, Daniel Palacios-Marques

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This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Produktinformation

Utgivningsdatum2016-08-13
Mått155 x 235 x 10 mm
Vikt271 g
FormatHäftad
SpråkEngelska
Antal sidor165
FörlagSpringer-Verlag New York Inc.
ISBN9781489978608

Tillhör följande kategorier

Tillämpad datateknik inom Data och it
Försäljning och marknadsföring inom Ekonomi och ledarskap
Affärsstrategi inom Ekonomi och ledarskap
E-handel inom Ekonomi och ledarskap

Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES?.- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites.- Crowdsourcing as a Competitive Advantage for New Business Models.- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa.- Website Effectiveness for Tourism Accommodation Companies.- Gender in the Elderly Internet Users.- Search Engine of Optimization (SEO) and Ethical Leadership Strategies.- Search Engine Ranking: A SEO Strategy.- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies.- How Are New Media Changing the Working Environment? What are the Challenges?.- Improving User Experience: A Methodology Proposal for Web Usability Measurement.- The Importance of Trust in Information Security in Interconnected Organisations.