Strategies for Innovation

WILLIAM B. ROUSE, PhD, is Chief Executive Officer of Search Technology, an innovative software company. He has been a professor of systems engineering at both the Georgia Institute of Technology and the University of Illinois. Dr. Rouse is a member of the National Academy of Engineering, a fellow of the Institute of Electrical and Electronics Engineers, and recipient of the Norbert Wiener Award from the Systems, Man, and Cybernetics Society. He is the author of the widely read and well regarded Strategies for Innovation: Creating Successful Products, Systems, and Organizations and Design for Success: A Human-Centered Approach to Designing Successful Products and Systems. Dr. Rouse received his doctorate in systems engineering from MIT.

• Design for Success. Case Studies. Characteristics of Successful Enterprises. A Model of the Enterprise. Strategic Planning. A Structured Approach to Planning. Case Studies. Management and Administration. The Business Plan. Implications for Senior Management. The Broader Context of Innovation. Indexes.