Strategic Place Branding Methodologies and Theory for Tourist Attraction 1

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Strategic Place Branding Methodologies and Theory for Tourist Attraction

Ahmet Bayraktar • Can Uslay

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394 sidor
2016

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the areas population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Författare: Ahmet Bayraktar, Can Uslay
Format: Inbunden
ISBN: 9781522505792
Språk: Engelska
Antal sidor: 394
Utgivningsdatum: 2016-08-30
Förlag: IGI Global