The Business of Scholarly Publishing
Albert N. Greco, Fordham University) Greco, Albert N. (Professor of Marketing, Gabelli School of Business, Professor of Marketing, Gabelli School of Business, Albert N Greco
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Strategic Marketing of Science, Technology, and Medical Journals
A Business History of a Dynamic Marketplace, 2000–2020
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This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.
Produktinformation
- Utgivningsdatum2023-07-01
- Mått148 x 210 x 16 mm
- Vikt373 g
- FormatInbunden
- SpråkEngelska
- Antal sidor176
- FörlagSpringer International Publishing AG
- ISBN9783031319631
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