Strategic Management

A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind.Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works. This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings.By conveying enduring and fundamental principles of economic and human behavior that apply even in an era of accelerated change driven by AI, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.Online resources for the book can be found at: www.strategicmanagementbook.com