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A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.
- Illustratör: Numerous figures
- Format: Inbunden
- ISBN: 9780199544509
- Språk: Engelska
- Antal sidor: 344
- Utgivningsdatum: 2009-03-12
- Förlag: OUP Oxford