Strategic Corporate Social Responsibility in Malaysia

Rusnah Muhamad is Associate Professor of Accounting at the University of Malaya. Her research interests among others are Islamic banking and finance, financial reporting from an Islamic perspective, corporate social responsibility (CSR), Islamic tourism and Islamic business ethics.Noor Akma Mohd Salleh is Associate Professor of Information Systems at the Faculty of Business and Accountancy, the University of Malaya. Her primary research activities involve the area of adoption behaviour of innovative information systems (e.g., accounting and business information systems) by organisations, and also the area of information management and it effect on organisations.

• 1. The evolution of corporate social responsibility2. Corporate social responsibility engagement by companies: theory, concept, model, and impact3. Corporate social responsibility for whom?4. The role of corporate governance and corporate social responsibility in socio-economic development5. Corporate social responsibility in Malaysia6. Social media and corporate social responsibility communication strategies7. Corporate social responsibilities and learning capabilities: are they relevant?8. Corporate social responsibility practices in Islamic banks9. Corporate social responsibility balanced scorecard and the business performance of SMEs10. Corporate social responsibility – fast forwardIndex