Strategic Agility in Marketing

Jens Kröger brings extensive, long-term experience as a management and strategy consultant. A certified Scrum Master and Product Owner, he primarily advises top management on organizational development and Data & Customer Insights. With a deep understanding of building agile organizations, Jens has worked with companies of varying sizes and industries, applying his expertise to foster growth and transformation. In addition to his consulting work, he is a sought-after keynote speaker and lecturer. For over 20 years, Jens has also been active as a founder and managing director in the marketing sector, bringing a wealth of practical experience and industry insights to his work.Stefanie Marx has been addressing the key topics of digital marketing and customer-centric communication for over 15 years. Starting her career as an account manager in agencies, she advised companies across various industries, building a strong foundation in strategic communication. Following her extensive consulting experience, Stefanie took on responsibilities for building agile marketing teams and leading the development and expansion of strategic digital customer communication within companies. Her work focuses on Data-Driven Marketing, Inbound Marketing, and Marketing Automation—areas where she continues to excel. A certified Scrum Master and Product Owner, Stefanie has also been a lecturer in online communication since 2016, sharing her expertise and passion for digital marketing with the next generation of professionals.

• Challenges of a New Era.- Successful Companies of Tomorrow.- Focus on Customers.- Marketing in Transition.- Agile Marketing: Values, Principles and the Right Mindset.- The Three Levels of Action of Marketing.- Methods and Tools.- Implementation - The First Steps.- Conclusion.