Sport Public Relations

G. Clayton Stoldt, EdD, is associate dean, a professor of sport management, and the faculty athletics representative at Wichita State University in Kansas. He has taught and conducted research in sport public relations for more than 20 years, was a college sport information director for 10 years, and currently maintains involvement in sport public relations practice through media service roles for select events with ESPN, CBS Sports, and Fox Sports Midwest.In addition to Sport Public Relations, Stoldt has published 11 book chapters and 51 articles in academic and professional publications, and he has made 30 presentations on the subject of sport public relations at various academic and professional conferences. His work as a sport information director has also been recognized in various state and national competitions, and in 2019 he received the Committed Service Award from the Commission on Sport Management Accreditation (COSMA) and was inducted into the COSMA Hall of Fame. Stoldt is a member of the North American Society for Sport Management (NASSM) and the College Sports Information Directors of America (CoSIDA).Stoldt enjoys spending time with his family and friends, attending sporting events, and reading.Stephen W. Dittmore, PhD, is the assistant dean for outreach and innovation as well as a professor of recreation and sport management at the University of Arkansas in Fayetteville. He worked in sport public relations in both the 1996 and 2002 Olympic Games as director for the Salt Lake Olympic Organizing Committee, coordinator for the Atlanta Committee for the Olympic Games, and public relations manager for USA Wrestling. In 2015, he served as the venue media manager for the Special Olympics World Games in Los Angeles. He is an assistant editor for the AthleticDirectorU site and is on the editorial board of International Journal of Sport Communication.Dittmore is a member of the Society for American Baseball Research. He has been recognized with multiple awards from the University of Arkansas, including the Rising Star Award in 2011 and the Outstanding Advising and Mentoring Award in 2016.Dittmore enjoys traveling with his family, supporting his son’s athletics activities, reading, and writing.Mike Ross, EdD, is an assistant professor of sport management at Wichita State University (WSU), with teaching specializations in sport public relations, technology in sport management, and sport marketing. Prior to joining the faculty in 2010, Ross was the assistant media relations director for WSU Athletics. He has sustained his involvement in sport communication practice in a number of ways, most recently serving as director of media operations for the 2018 NCAA men’s basketball regional hosted in Wichita.Ross is a member of the College Sports Information Directors of America (CoSIDA). He was the recipient of the Leadership in the Advancement of Teaching Award in 2016 and the College of Education Emory Lindquist Faculty Teaching Award in 2018, both from WSU.Scott Branvold, EdD, is a professor of sport management at Robert Morris University and a former faculty athletics representative at the university. He has over 30 years of teaching experience in the sport management field and practical experience in sport information and event management. In 2017 he was the recipient of the university’s School of Business Service Award.Branvold earned his doctorate in education from the University of Utah. He has contributed chapters to two publications dealing with ethics in sport management and marketing and public relations in college athletics. He has written articles for several sport marketing and management journals and has given several presentations on topics relating to sports.

• Chapter 1. Introducing Sport Public RelationsDefinition of Sport Public RelationsEvolution of Sport Public RelationsSport Public Relations in PracticePublic Relations ValueChapter 2. Integrating Public Relations With Strategic ManagementPublic Relations as a Strategic Management DriverOrganizational Stakeholders and PublicsStakeholder CommunicationIssues ManagementReputation ManagementChapter 3. Engaging Key Publics via Social MediaSocial Media Use in Public RelationsSocial Networking SitesStrategic Considerations for Social Media UseCareers in Social Media ManagementChapter 4. Engaging Key Publics via Other Forms of Digital MediaDigital Media Use in Sport Public RelationsWebsite DevelopmentWebsites for Specific StakeholdersBlogsPodcastsNew Media Limitations and ProblemsChapter 5. Engaging Key Publics via Legacy MediaMedia GuidesPrint Organizational MediaElectronic Organizational MediaCorporate CommunicationsChapter 6. Managing the Sport Organization–Media RelationshipDefinition of Mass MediaMass Media and Sport HistoryToday’s MediaSport EnvironmentServing Media at Organizational EventsReporting StatisticsReporting Play-By-Play InformationChapter 7. Employing News Media TacticsMedia Policy DevelopmentNews ReleasesMedia PitchesInterviewsMedia ToursNews ConferencesMedia DaysChapter 8. Communicating in Times of CrisisNature of Crises and the Need to Plan for ThemPreparing for a CrisisManaging a CrisisAssessing a Crisis ResponseCrisis Response Case StudiesChapter 9. Cultivating Positive Relationships in the CommunityUniqueness of Sport Corporate Social ResponsibilityEvolution of Sport Social ResponsibilityStrategic Sport Social ResponsibilityCommunication of Corporate Social ResponsibilityChapter 10. Advanced Communications With External and Internal PublicsCustomer and Member RelationshipsSponsor RelationshipsDonor RelationshipsGovernment RelationshipsEmployee RelationshipsInvestor RelationshipsAppendix: Sample Crisis Communication Plan

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