Sport Communication

Chuka Onwumechili is Professor of Strategic, Legal and Management Communication at Howard University in Washington D.C., USA. Alongside his role as Department Chair, he is Editor-In-Chief of The Howard Journal of Communications, a position he assumed in September 2014. He has authored, co-authored, and co-edited ten books, including most recently Identity and Nation in African Football: Fans, Community and Clubs. He has also published in several peer-reviewed academic journals. His research interests currently focus on football and communication, particularly as it intersects with the African continent.

• Preface [Chuka Onwumechili] 1. Studying Communication and Sport [Chuka Onwumechili] Part I: Communicating Sport 2. Interpersonal Communication and Sport [Chuka Onwumechili] 3. Communicating Leadership in Sport Teams and Organizations [Chuka Onwumechili] 4. Strategic Communication in Sport [Chuka Onwumechili] 5. Traditional Media [Chuka Onwumechili] 6. New Media Part II: Audience and Diversity 7. The Fan [Chuka Onwumechili] 8. Disability and Sport [Chuka Onwumechili] 9. Gender, Race, and Ethnicity [Chuka Onwumechili] 10. Nationalism, Culture, and Identity [Chuka Onwumechili] Part III: Markets and Sport as Commodity 11. Sport Promotion and Economics [Chuka Onwumechili] 12. The Sporting Mega Event [Chuka Onwumechili] 13. Image and Crisis Communication [Chuka Onwumechili] Part IV: Special Issues in Sport Communication [Chuka Onwumechili] 14. Sport Heroes and Celebrities [Chuka Onwumechili] 15. Health, Sport, and Communication [Chuka Onwumechili] 16. Sport Fiction: Fantasy and Video Games [Chuka Onwumechili] 17. Legal and Ethical Issues in Sport Communication [Chuka Onwumechili] Part V: Measurement and Research in Sport 18. Sport Analytics [Chuka Onwumechili] 19. Theorizing in Communication and Sport [Chuka Onwumechili] 20. Scholarly Research [Chuka Onwumechili] Glossary

"Aimed to enhance learning in the fields related to the sport communication, sport business, or sport management, this book offers a comprehensive overview of sport communication issues in an international context. It also includes a good deal of theoretical and research applications that are of interest to students and respective academic community. The book also provides an accessible guide to the essentials of sport communication for professionals working in various functional areas of sport communication in the national and international context." – Jana Nova, Masaryk University, Sport Management Review"This book provides a global understanding for sport communication professionals. Chapters were written to allow for easy understanding of the topics; each includes a case study with discussion questions. Each chapter also incorporates reflection questions for students to apply the content to their own lives. Review questions, activities, video resources, and web resources can be found at the ends of chapters to be used in- or outside of the classroom. This book is intended for undergraduate and graduate students pursuing a career in the field of sport management, specifically sport communication. Individual chapters could be used as a supplemental tool in several sport management courses such as, but not limited to, sport marketing, sport media, sport law, sport analytics, and sport ethics." - Melissa James, Fairleigh Dickinson University, International Journal of Sport Communication