Del 0 - Cambridge Studies in US Foreign Relations

Spinning the World

The Public Relations Industry and American Foreign Relations

Inbunden, Engelska, 2025

559 kr

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Spinning the World is the first book to examine the public relations industry's hidden hand of influence on American foreign relations. By working with groups of American citizens, domestic and overseas businesses, and US and foreign governments, PR firms influenced foreign policy debates and shaped how Americans thought about their place in the world in the twentieth century. Since World War I, the relationship between the public relations industry and American foreign relations has been complex and controversial. The century saw recurring debates and investigations into PR's role in creating propaganda, as fears grew that PR might be used to undermine American democracy. Convincing the American people to buy products as consumers was one thing. Persuading them to think differently about the nation's place in the world as citizens was something else altogether. In this book, Andrew Johnstone shows how business interests helped shape the broader national interest, for better or worse.

Produktinformation

Utgivningsdatum2025-07-24
Mått159 x 234 x 24 mm
Vikt510 g
FormatInbunden
SpråkEngelska
SerieCambridge Studies in US Foreign Relations
Antal sidor256
FörlagCambridge University Press
ISBN9781009567862

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Acknowledgements; List of Abbreviations; Introduction: The Invisible Hand; 1. Progressive Origins: World War I and the Committee on Public Information; 2. Defining an Industry: Public Theory and Private Practice; 3. Conflicts of Interest: Ivy Lee, Carl Byoir, and Nazi Germany; 4. Promoting War and Peace: Entry into World War II; 5. Shaping International Order: Citizens' Organizations and the Postwar World; 6. Aligning with Government: Cold War and Psychological Warfare; 7. Developing American Business: Edward Bernays, the United Fruit Company, and Guatemala; 8. Selling the World to America: Nation Branding, the Vietnam Lobby, and the Congressional Backlash; Epilogue; Bibliography; Index.

'Andrew Johnstone has made the case that the history of twentieth century US foreign relations is inextricable from public relations. As much as the 'mad man' in the White House he's shown we should investigate the 'Mad Men' who, for the right price, nimbly manufactured perceptions of world issues.' David Ekbladh, author of Plowshares into Swords: Weaponized Knowledge, Liberal Order, and the League of Nations

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