Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding
Inbunden, Engelska, 2003
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
Produktinformation
- Utgivningsdatum2003-10-06
- Mått155 x 235 x 8 mm
- Vikt446 g
- FormatInbunden
- SpråkEngelska
- Antal sidor179
- Upplaga2003
- FörlagPalgrave USA
- ISBN9781403905192