Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding
Inbunden, Engelska, 2003
1 069 kr
Beställningsvara. Skickas inom 10-15 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.Finns i fler format (1)
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Produktinformation
- Utgivningsdatum2003-10-06
- Mått155 x 235 x 8 mm
- Vikt446 g
- FormatInbunden
- SpråkEngelska
- Antal sidor179
- Upplaga2003
- FörlagPalgrave USA
- ISBN9781403905192