Sid Jacobson has been working in NLP since 1978, and was one of the early trainers certified by the Society of NLP. Though beginning as a psychotherapist, he has worked broadly in NLP as a researcher, trainer and consultant to professionals, hospitals, schools, clinics, businesses and public and private organisations. He holds a PhD in Clinical Psychology and is an expert on the application of NLP to education and training. He founded and directs the South Central Institute of NLP in New Orleans.

"Take any problem you like in Solution States, and you will find Sid simply there beside you... pointing you in the right direction and allowing you to expand your imagination. Sid knows you know best: he's just offering some brilliant ideas you might not have thought of... yet." - Diana Beaver.