Handbook of Research on Contemporary ConsumerismHans Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden, 20195 359 kr
Customer-Centric Marketing StrategiesHans-Ruediger Kaufmann, Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden, 20123 149 kr
Handbook of Research on Consumerism in Business and MarketingHans-Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden, 20146 189 kr
Understanding Consumer Behavior and Consumption ExperienceRajagopal, Raquel CastañoInbunden, 20153 059 kr
Consumption Culture in EuropeCarmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Ruediger KaufmannInbunden, 20132 729 kr
Palgrave Handbook of Consumerism Issues in the Apparel IndustryHans Rüdiger Kaufmann, Mohammad Fateh Ali Khan Panni, Demetris VrontisHäftad, 20252 919 kr
Exploring the Power of Electronic Word-of-Mouth in the Services IndustrySandra Maria Correia Loureiro, Hans Ruediger KaufmannHäftad, 20193 739 kr
Handbook of Research on Leveraging Consumer Psychology for Effective Customer EngagementNorazah Mohd SukiInbunden, 20163 909 kr
Palgrave Handbook of Consumerism Issues in the Apparel IndustryHans Rüdiger Kaufmann, Mohammad Fateh Ali Khan Panni, Demetris VrontisInbunden, 20243 349 kr