Social Media, Organizational Identity and Public Relations

Amy Thurlow is an Associate Professor of Communication Studies at Mount Saint Vincent University in Halifax, Canada where she teaches public relations and organizational communication. Her recent publications appear in Qualitative Research in Organizations and Management , The Scandinavian Journal of Management, Journal of Change Management, and the Canadian Journal of Communication. Currently, she is a co-investigator on a 5-year, multi-institutional SSHRC funded project focused on Reassembling Canadian Management Knowledge with a special interest in dispersion, equity, identity and history. She is a member of the National Education Council of the Canadian Public Relations Society and the international Commission on Public Relations Education.

• DedicationTable of ContentsAcknowledgementChapter One: IntroductionChapter Two: Communicatively constituted organizations, plausible?Chapter Three: Critical Sensemaking (CSM) in a virtual environmentChapter Four: MethodologyChapter Five: Plausibility, authenticity and collective enactmentChapter Six: Crowdfunding – collective organizing and virtual identitiesChapter Seven: Plausibility and legitimationChapter Eight: Volkswagen – truth, accuracy and plausibilityChapter Nine: Engagement and enactmentChapter Ten: #MarchagainstMonsanto – social movements, extracting cues, and the ongoing nature of sensemakingChapter Eleven: ConclusionBibliographyIndex

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