Akademibokhandeln
Stephan Dahl - Social Media Marketing, Inbunden

Inbunden, Engelska, 2021

Social Media Marketing

Theories and Applications

Av Stephan Dahl

4989 kr

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Beskrivning
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.
Produktinformation
  • Utgivningsdatum: 2021-04-29
  • Mått: 190 x 235 x 19 mm
  • Vikt: 749 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 312
  • Upplaga: 3
  • Förlag: SAGE Publications Ltd
  • ISBN: 9781529720815
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Mer information

Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia.His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4’s Dispatches programme, and BBC’s Newsnight and Look East.He is also the co-author of Marketing Ethics & Society (SAGE, 2015) and co-editor of the Handbook of Marketing Ethics (SAGE, 2021).

Recensioner i media

This textbook has been written from the academic and professional perspectives of social marketing. It explored new concepts, terminologies and strategic formulations required in the emerging field of social marketing. It seeks to provide comprehensive knowledge as well as offer practical insight in the subject area. This textbook is recommended to students, academics and professionals, desiring to secure expertise social marketing.

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