Social Media in Strategic Management

Olivas-Lujan, Prof. M.R. - Clarion University of Pennsylvania, USA Bondarouk, Dr.T. - University of Twente, The Netherlands

• Dedication.List of Contributors. Strategic Management and Social Media: The Leading Edge. Digital Behaviors and People Risk: Challenges for Risk Management. Leveraging Social Media Technology for Business Transformation: The Case of Corporate Social Communities. Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising. Disentangling the Strategic Use of Social Media in the Insurance Industry: A Value Co-Creation Perspective. You Might be Reputable but are you “Liked”? Orchestrating Corporate Reputation Co-Creation on Facebook. Social Media as a Strategic Tool: Going Beyond the Obvious. Increasing Dynamic Capabilities of Health Organizations with Social Media. Social Media Champions — Drivers and Sophistication Process of Social Media Strategic Management. Innovation Management, Lead-Users, and Social Media — Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead-User Management. Social Media as Marketing Strategy: An Explorative Study on Adoption and Use by Retailers. Global Talent Management in Multinational Corporations and the Role of Social Networks. Culture and Social Media: Exploration of Differences Between the United States and Japan. Social Networking Sites (SNS): Talent Management in Emerging Markets — India and Mexico. Social Media in Strategic Management. Advanced Series in Management. Social Media in Strategic Management. Copyright page.