W. Douglas Evans, Ph.D., is Professor of Prevention and Community Health at The George Washington University. He has published extensively on the effectiveness of health communication and marketing for behavior change. He conducts research on health branding and the development and evaluation of new health technologies. He works both in the United States and in developing countries. In addition to the current volume, he previously published Public Health Branding, and is finishing The Psychology of Branding.

• Preface Foreword 1. Introduction to Social Marketing Research2. Research Methods & Evidence for Social Marketing3. Formative Research4. Brand Research5. Efficacy and Message Testing Methods for Social Marketing Research6. Monitoring and Evaluation Research: Tools and Evidence for Understanding Social Marketing Performance During and After Implementation7. Social Marketing Research in the Digital Media Age8. Quasi-Experimental and Heavy-Up Experiments in Social Marketing9. Case Studies: Social Marketing Research in Action10. Lessons Learned and Future Social Marketing Research