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I. Alon - Social Franchising, Inbunden

Inbunden, Engelska, 2014

Social Franchising

Av I. Alon

729 kr

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Beskrivning
Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
Produktinformation
  • Utgivningsdatum: 2014-10-03
  • Mått: 140 x 216 x 14 mm
  • Vikt: 280 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 99
  • Upplaga: 2014
  • Förlag: Palgrave Macmillan
  • ISBN: 9781137455826
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Mer information

Ilan Alon is Cornell Professor of International Business at Rollins College and a visiting scholar at Georgetown University, USA. A prolific author on global franchising, Dr. Alon's books include: Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press, 2012), Franchising Globally: Innovation, Learning and Imitation (Palgrave, 2010), Service Franchising: A Global Perspective (Springer, 2005), International Franchising in Industrialized Markets: Western and Northern Europe (CCH Inc., 2003), International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries (CCH Inc., 2002), International Franchising in Emerging Markets: China, India, and Other Asian Countries (CCH Inc., 2001), International Franchising in Emerging Markets: Central and Eastern Europe and Latin America (CCH Inc., 2001), The Internationalization of US Franchising Systems (Garland Publishing, 1999).

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