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Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today's highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding.
Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in sales training and visual communications. He is the author of The Visual Communications Book (part of LID's Concise Advice series).
Mark Edwards, Dimitrios Pallis, Georgios Steiris, UK) Edwards, Mark (Professor, Professor, Christ Church, University of Oxford, Independent Researcher) Pallis, Dimitrios (Independent Researcher, Greece) Steiris, Georgios (Associate Professor of Medieval and Renaissance Philosophy, Associate Professor of Medieval and Renaissance Philosophy, National and Kapodistrian University of Athens