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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.
1. Introduction.- 2. Technological Background.- 3. Retail As an Innovative Sector.- 4. A Smart Retailing Model.- 5. Luxury Retailing As a Smart (Sub)Sector.- 6. Towards a Smart Store.- 7. Towards the Future.- 8. The Case of Tommy Hilfiger.- 9. Conclusion.
Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach, UK) Pantano, Eleonora (University of Bristol, China) Nguyen, Bang (East China University of Science and Technology, UK) Dennis, Charles (Middlesex Business School, UK) Gerlach, Sabine (University of Lincoln
Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach, UK) Pantano, Eleonora (University of Bristol, China) Nguyen, Bang (East China University of Science and Technology, UK) Dennis, Charles (Middlesex Business School, UK) Gerlach, Sabine (University of Lincoln
Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach, UK) Pantano, Eleonora (University of Bristol, China) Nguyen, Bang (East China University of Science and Technology, UK) Dennis, Charles (Middlesex Business School, UK) Gerlach, Sabine (University of Lincoln
Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach, UK) Pantano, Eleonora (University of Bristol, China) Nguyen, Bang (East China University of Science and Technology, UK) Dennis, Charles (Middlesex Business School, UK) Gerlach, Sabine (University of Lincoln