Small Business Management: An Entrepreneur's Guidebook

Häftad, Engelska, 2017

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Small Business Management: An Entrepreneur’s Guidebook, by Mary Jane Byrd takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, its pragmatic “how-to” perspective illustrates many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.

Produktinformation

Utgivningsdatum2017-02-16
Mått200 x 251 x 20 mm
Vikt836 g
FormatHäftad
SpråkEngelska
Antal sidor496
Upplaga8
FörlagMcGraw-Hill Education
ISBN9781259538988

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Mary Jane Byrd (DBA, IPMA-SCP) is professor of accounting and management at the University of Mobile, where she has been teaching for 32 years. She and her husband operate a small business that they founded in 1974. Dr. Byrd is certified by the International Public Management Association and participates with the Academy of Management, United States Association for Small Business and Entrepreneurship. She also serves on the editorial board for the International Journal of Public Administration and the boards of various local organizations. She has presented refereed papers both in the United Sates and England, and has coauthored eight business textbooks. Various awards include: Teacher of the Year, several Outstanding Service Awards for local organizations, University of Mobile Research Award, and Who's Who. Her hobbies include water sports, reading, travel, and writing. She is married to Gerald Byrd, and they have three daughters: Kari, Julli, and Cori.

Part 1: The Dynamic Role of Small BusinessChapter 1: Starting Your Small BusinessChapter 2: Family-Owned BusinessesChapter 3: Forms of Ownership of Small BusinessesChapter 4: Maintaining Good Government Relations and Business EthicsPart 2: How to Plan and Organize a BusinessChapter 5: Create, Buy, or Franchise a Small BusinessChapter 6: Planning, Organizing, and Managing a Small BusinessChapter 7: How to Obtain the Right Financing for Your BusinessPart 3: How to Market Goods and ServicesChapter 8: Developing Marketing Strategies Chapter 9: Promoting and DistributingPart 4: How to Organize, Manage, and Operate the BusinessChapter 10: How to Obtain and Manage Human Resources and Diversity in Small CompaniesChapter 11: How to Maintain Relationships with Your Employees and Their RepresentativesChapter 12: Obtaining and Laying Out Operating FacilitiesChapter 13: Purchasing, Inventory, and Quality ControlPart 5: Basic Financial Planning and ControlChapter 14: Basic Financial PlanningChapter 15: Budgeting and Controlling Operations and TaxesChapter 17: Risk Management, Insurance, and Crime Prevention