Del i serien Routledge Studies in Multimodality

Shifts towards Image-centricity in Contemporary Multimodal Practices

Häftad, Engelska, 2021

AvHartmut Stöckl,Helen Caple,Jana Pflaeging

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This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

Produktinformation

Utgivningsdatum2021-09-30
Mått152 x 229 x 30 mm
Vikt512 g
FormatHäftad
SpråkEngelska
SerieRoutledge Studies in Multimodality
Antal sidor320
FörlagTaylor & Francis Ltd
ISBN9781032176062

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Contents1 Shifts towards image-centricity in contemporary multimodal practices: An introductionHartmut Stöckl, Helen Caple & Jana PflaegingPart 1 Advances in theory2 Image-centricity – When visuals take center stage:Analyses and interpretations of a current (news) media practiceHartmut Stöckl3 Intertextual reference in image-centric discourse:Analytical model, classification, and case studyNina-Maria Klug4 The new visuality of writingTheo van LeeuwenCommentary: The critical role of analysis in moving from conjecture to theoryJohn A. BatemanPart 2 Historical developments in image-centric practices5 On the emergence of image-centric popular science stories in National GeographicJana Pflaeging6 Previewing news stories:How contextual cohesion contributes to the creation of news storiesSameera DurraniCommentary: Image-centricity and change in journalistic culturesMartin LuginbühlPart 3 The relative status of image and language7 Image-centric practices on Instagram: Subtle shifts in ‘footing’Helen Caple8 Emoji-text relations on Instagram: Empirical corpus studies on multimodal uses of the iconographetic modeChristina Siever & Torsten Siever9 "And then he said… no one has more respect for women than I do":Intermodal relations and intersubjectivity in image macrosMichele ZappavignaCommentary: Reflections on the relative status of image and languageCarey JewittPart 4 Image-centric practices as global design strategies10 Multimodal mobile news: Design and images in tablet-platform appsJohn S. Knox11 Images as ideology in terrorist-related communicationsPeter Wignell, Sabine Tan, Kay L. O’Halloran, Rebecca Lange, Kevin Chai & Michael Wiebrands12 Putting the data center stage: Graphs, charts and maps in the news mediaMartin EngebretsenCommentary: Image-centric practices as global design strategiesTeal TriggsIndex