- Nyhet
Review of Finance Literature
Narayanage Jayantha Dewasiri, Jitender Kumar, Shubham Singhania, H. Kent Baker
Inbunden, 2026
1 679 kr
Del 1 i serien Emerald Studies in Sustainable Business Development
AvNarayanage Jayantha Dewasiri,Payal Kumar,Nirma Sadamali Jayawardena,Mananage Shanika Hansini Rathnasiri
1 489 kr
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Narayanage Jayantha Dewasiri is a Professor at the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, and the President of the Sri Lanka Institute of Marketing.Payal Kumar is the Principal Academic Advisor at the Indian School of Hospitality, India.Nirma Sadamali Jayawardena is an Assistant Professor at the University of Bradford, United Kingdom.Mananage Shanika Hansini Rathnasiri is a Senior Lecturer in the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
This book is relevant for academic and postgraduate students, policymakers, and practitioners seeking to enhance their understanding of how marketing drives sustainability, innovation and technology-driven growth in developing nations. Each chapter demonstrates how entrepreneurs navigate institutional voids and leverage innovation and sustainability to create competitive advantages in emerging markets. It also explores, through a multidisciplinary approach, how leadership, digitalisation, sustainability and culture influence the dynamic landscape of business. [...] a new perspective on entrepreneurial marketing (EM) for South Asia. The authors conceptualised the concepts using theories and real-life data to demonstrate that marketing is not just another business operation but a potent driver of socio-economic development and cultural transformation.
Narayanage Jayantha Dewasiri, Jitender Kumar, Shubham Singhania, H. Kent Baker
Inbunden, 2026
1 679 kr
Narayanage Jayantha Dewasiri, Jitender Kumar, Shubham Singhania, H. Kent Baker
Inbunden, 2026
1 679 kr
Anirudh Agrawal, Payal Kumar
Inbunden, 2018
2 509 kr
Nirma Sadamali Jayawardena, Sara Quach, Park Thaichon, Abhishek Behl
Inbunden, 2026
1 329 kr
Oswald A. J. Mascarenhas, SJ, Munish Thakur, Payal Kumar
Inbunden, 2024
1 409 kr