Service is Front Stage

Positioning Services for Value Advantage

Häftad, Engelska, 2016

Av J. Teboul

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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Produktinformation

Utgivningsdatum2016-08-27
Mått152 x 229 x 10 mm
Vikt265 g
FormatHäftad
SpråkEngelska
SerieINSEAD Business Press
Antal sidor172
Upplaga16001
FörlagPalgrave Macmillan
ISBN9781349282494

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JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.