Inbunden, Engelska, 2006
Del i serien INSEAD Business Press
Service is Front Stage
Positioning Services for Value Advantage
Av J. Teboul
729 kr
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Beskrivning
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Produktinformation
- Utgivningsdatum: 2006-09-29
- Mått: 152 x 229 x 19 mm
- Vikt: 411 g
- Format: Inbunden
- Språk: Engelska
- Serie: INSEAD Business Press
- Antal sidor: 172
- Upplaga: 2006
- Förlag: Palgrave Macmillan
- ISBN: 9780230006607
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Mer information
JAMES TEBOUL is Emeritus Professor of Operations Management and Director of the International Executive Programme at INSEAD, France. His main areas of research are supply chain management, quality management and management of services. He has been a consultant to industrial and service organizations, is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.
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