Del i serien INSEAD Business Press
Service is Front Stage
Positioning Services for Value Advantage
Inbunden, Engelska, 2006
749 kr
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Produktinformation
- Utgivningsdatum2006-09-29
- Mått152 x 229 x 19 mm
- Vikt411 g
- FormatInbunden
- SpråkEngelska
- SerieINSEAD Business Press
- Antal sidor172
- Upplaga2006
- FörlagPalgrave Macmillan
- ISBN9780230006607