Selling Your Value Proposition

Cindy Barnes founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. She is clinically qualified in Transactional Analysis.Helen Blake has held senior positions for leading organisations including Accenture, Capgemini and KPMG. Helen is trained in Transactional Analysis and is a member of the International Transactional Analysis Association.Dr Tamara Howard is a Harvard Graduate with business experience spanning the USA and Europe. Over her distinguished career Tamara has lead sales teams in selling many multi-million pound deals.

• Chapter - 00: Introduction;Chapter - 01: How the World Has Changed;Chapter - 02: Why Businesses Need a Value Proposition;Chapter - 03: How to Develop a Value Proposition;Chapter - 04: How to Translate a Value Proposition into a Sales Proposition;Chapter - 05: The Sales Process;Chapter - 06: The Sales Story;Chapter - 07: Winning Business: the 10 Laws of Value Proposition Selling;Chapter - 08: Creating the Selling Organization;Chapter - Appendix 1: Value Proposition Workshop Survey Results;Chapter - Appendix 2: Case Studies;

"We are living in the Age of the Customer. Selling Your Value Proposition provides leaders with fresh, insightful advice on how to drive the customer-centric business transformation our new world requires. The time has come for every employee to join the sales team, and Barnes, Blake and Howard provide a blueprint with powerful case studies to arm leaders with what they need to get started tomorrow. A must-read book for the Transformational Leader of the Future."