Selling Fox

A Field Guide for Dynamic Sales Performance

Inbunden, Engelska, 2002

Av Jim Holden, Katherine Holden

389 kr

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A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.

Produktinformation

Utgivningsdatum2002-05-16
Mått159 x 241 x 23 mm
Vikt458 g
FormatInbunden
SpråkEngelska
Antal sidor240
FörlagJohn Wiley & Sons Inc
ISBN9780471061809

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Försäljning och marknadsföring inom Ekonomi och ledarskap

JIM HOLDEN is the founder and CEO of Holden International, a globally recognized leader in sales and marketing effectiveness since 1979. His company pioneered the treatment of customer value, competition, and politics in selling with the Power Base Selling program. He is the author of Power Base Selling: Secrets of an Ivy League Street Fighter and World Class Selling: The Crossroads of Customer, Sales, Marketing, and Technology, both available from Wiley. For more information, please visit www.holdenintl.com

List of Figures and Tables. Introduction. Chapter 1. Closing Techniques. Chapter 2. Closing Dynamics. Chapter 3. Blocking and Trapping. Chapter 4. Selling at the Edge. Chapter 5. Calling High. Chpter 6. The King of Sales Strategy. Chapter 7. De-Installing a Competitor. Chapter 8. Qualifying Opportunities. Chapter 9. Are You a Selling Fox? Chapter 10. Building Your Personal Business Development System. Appendix: Portrait of a Selling Fox. Index. About the Author.