Scientific Monograph on Perspectives of Sustainability Management in Europe and Asia

Bernd Zirkler is Professor of Business Administration, especially Accounting and Management Control at WHZ University Zwickau. His research focuses on the implications of digitalization and sustainability on management control and accounting.Hans-Christian Brauweiler is Professor of Business Administration, Accounting & Audit at WHZ University Zwickau. He focuses on financial & risk management, controlling, and the Basel-frameworks. He is head of the cluster for Central Asia and Caucasus for WHZ and holds several Visiting Professorships, honorary Professorships and Doctorate degrees.Ilona Bordiyanu is Professor and Head of the Business Department at KAFU in Ust-Kamenogorsk. Her work focuses on corporate finance, sustainability-oriented management, and digital transformation.Aida Yerimpasheva is Professor at Farabi University, Faculty of International Relations. Her research covers sustainable development, logistics corridors, renewable energy policy, and gender equality in Central Asia.

• List of Figures - List of Tables - Foreword by the Editors - Part I Sustainability Management and Challenges in Europe and Asia - Stefan Noack: Management of Corporate Sustainability Performance: Analysing the Perspectives of German and Kazakh Experts - Alexander Neske: A Social Systems Theory Approach to Managing Sustainability Complexity in Multi-Tier Supply Chains - Aida Yerimpasheva, Aida Myrzakhmetova (Corresponding author) and Hans-Christian Brauweiler: The Role of Logistics in Strengthening Regional Cooperation Among Central Asian Countries - Hans-Christian Brauweiler and Aida Yerimpasheva (Corresponding author): Digitalization of Logistics Processes in Supply Chains: Challenges and Prospects - Aida Yerimpasheva (Corresponding author) and Hans-Christian Brauweiler: The Influence of Digital Platforms on the Optimization of Logistics Operations - Zarema Balgabayeva, Aida Yerimpasheva (Corresponding author), Lyazipa Medukhanova and Hans-Christian Brauweiler: The Fast-Food Market in Kazakhstan: Between Globalization and Sustainable Consumption Trends - Ding Lei, Hans-Christian Brauweiler and Aida Yerimpasheva (Corresponding author): Innovative Approaches to Business Management in the Transformation of Traditional Sectors: The Case of the Fishing Industry in China - Part II Socio-Economic Transformations and the FUture of Work in a Global Economy - Amir Aukenov: Impact Analysis of Manager’s Strategic Thinking and Planning on Socio-Economic Development in Kazakhstan - Aida Myrzakhmetova: Trade and Economic Cooperation of Kazakhstan With the EAEU Countries: Modern Features and Prospects - Assel Khamzayeva: Deepening Turkic Integration: Trade-Economic Potential and Strategic Directions of Development - Iuliia Trofimova: The Mechanism of Competitive Strategy Formation in Commercial Banks - Ia Jimshitashvili (Corresponding author), Lali Chagelishvili-Agladze and Nana Rinkiashvili: Employee Job Satisfaction - Anastassiya Lipovka: Unveiling Bias: How Candidates’ Social and Demographic Profiles Predict Hiring in the Private Sector - Assel Izekenova: Managing an Aging Workforce: Assessing the Impact of Psychosocial Well-Being on Employment - Yeldar Mubarakov: Digitalization of Kazakhstan’s Labor Market Through the Lens of Gender Equality: The Role of Enbek.kz - Ana Chagelishvili: Georgian Freelancers: Challenges and Prospects in the Digital Transformation Era - Part III Miscellaneous Perspectives: Innovation and Digital Transformation - Lyu Zhilei: Competitiveness Analysis of Digital Trade Between China and Central Asia - Raushan Tarakbayeva, Aida Yerimpasheva (Corresponding author), Hans-Christian Brauweiler and Li Jipeng: Strategic Brand Management in the Context of Digital Transformation: Lessons From China and Central Asia - Mao Zhong: The Role and Impact of Digital Nomads on Cross-Border E-Commerce Trade Management Between China and Kazakhstan - Akerke Zheldybayeva: Strategic Management of Kazakhstan’s Hybrid Higher Education Model: Catalyst for Global Competitiveness or Barrier to Development? - Gani Zhumatkan (Corresponding author), Hans-Christian Brauweiler and Çiğdem Özarı: The Impact of E-Learning on Students’ Performance - Assem Zakirova: Artistic Research and Knowledge Creation: Between Intuition and Methodology - Assem Zakirova, Aida Yerimpasheva (Corresponding author) and Hans-Christian Brauweiler: Beyond Organizational Silos: Communicative Disconnects in the Creative Economy - Wu Qunwei: Knowledge Workers’ Acceptance and Trust in Artificial Intelligence Technologies: An Empirical Analysis and Prospects for Managers - Tim Tischendorf (Corresponding author), Laura Hinsche, Martina Hasseler and Tom Schaal: Intersectional Approaches to AI Usability in Nursing: Digital Competencies and Inclusive Educational Practices in the German and International Contexts Considering SDGs 4, 5, and 10 - Giorgi Gvazava: The Global Adoption of Stablecoins: Drivers, Challenges, and Economic Implications - Notes on Contributors