Scenario-based Strategic Planning

Developing Strategies in an Uncertain World

Häftad, Engelska, 2015

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Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different.

Produktinformation

Utgivningsdatum2015-08-09
Mått168 x 240 x 15 mm
Vikt404 g
FormatHäftad
SpråkEngelska
SerieRoland Berger School of Strategy and Economics
Antal sidor219
Upplaga2013
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658042141

Tillhör följande kategorier

Företagsekonomi inom Ekonomi och ledarskap
Affärsstrategi inom Ekonomi och ledarskap

Introduction by Burkhard Schwenker and Torsten Wulf.- The challenges of strategic management in the twenty-first century.- Scenario-based strategic planning: A new approach to coping with uncertainty.- Six tools for scenario-based strategic planning and their application.- Scenario-based strategic planning: Using scenario planning to identify opportunities in a multi-sector industry.- The benefits of scenario-based planning: How scenario-based strategic planning affects the behavior of managers.- The benefits of scenario-based planning: How scenario-based planning fosters flexible strategies.- Conclusion: Good Management and Scenario Planning.