Satisfaction of Change

Manlio Del Giudice is Associate Professor of Business Management at University of Rome Link Campus and is affiliated as Professor of Entrepreneurship and Management at the Paris Business School. His research interests include knowledge management, technology transfer, cross-cultural management, family business management, and entrepreneurship. He has authored over 100 publications for top journals and has active collaborations and affiliations with more than 20 universities globally.  Maria Rosaria Della Peruta received her PhD in Business Administration from the University of Naples Federico II, Italy and performs research activity at the London Business School. Her research interests include knowledge management, cross-cultural management, family business management, and innovation management. She has authored over 50 publications with top journals and serves as the Associate Editor of Journal of the Knowledge Economy and Journal ofInnovation and Entrepreneurship.

• 1. Definition and evolution of the variables in the model in marketing studies and research.- 2. A model of customer retention in business-intensive markets.- 3. Shopping scripts and resistance to change:  an empirical verification in b2b digital markets.- 4. Managerial Implications of The Model and Final Insights.